The way
we interpret life experiences determine the chemicals that our body makes.
If
we do something that we interpret as exhilarating our body makes powerful
“happy” chemicals known as immunomodulators that fight cancer, infection,
degenerative illnesses, autoimmune disease and that elevate our mood.
Conversely, if we focus on negative outcomes our body makes cortisol or
adrenaline that impair health and mood.
For example, in a sample of 25 or so
people an announcement of an afternoon sailboat ride would bring an
enthusiastic response for most in the room producing positive neurochemicals.
Some may be fearful of sailing. Their fright would produce harmful chemicals.
Colonel
Sanders, the Kentucky Fried Chicken legend, began selling his chicken recipe at
age 65.
Colonel Sanders was living on his Social Security check when he decided
that he could sell his chicken recipe to restaurateurs. He focused on a
positive outcome.
The Colonel said something like this to his prospects: “I have this chicken
recipe. I’d like for you to use my recipe in your restaurant. Just give me a
nickel for every piece of chicken you sell using my recipe.”
Convinced that
this technique would work Colonel Sanders got into his car and drove cross-country
knocking on restaurant doors during the day and sleeping in his car at night.
He is reported to have knocked on 1006 restaurant doors before one person
accepted Colonel Sanders offer.
Focus on positive outcomes and you’ll build
those happy, healthy chemicals that will help you live a vibrant life and may even make you rich.
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